Putting together content for social media that is engaging isn’t that hard and it is necessary if you want your campaigns to succeed. Businesses need to reach out to their audiences in an authentic way, one that doesn’t come off as salesy. How do you start a conversation with your social media accounts that encourage likes and comments? Here are some tips on boosting your engagement.
Ask a Question
When you make your posts, always include a question, it gives your audience a chance to express their opinion and show their knowledge on any given topic. This is a valuable market research question at the same time. You can use this to learn about what your market wants and doesn’t want. Take the time to respond to the comments that you get.
Have Some Fun
Everybody is busy and we all have tons of responsibilities and obligations, but a little lighthearted humor can brighten anyone’s day. Just because you’re a business doesn’t mean you have to take yourself so seriously. Share things that are funny, that will make people smile. You can use video, images, memes or quotes.
Show the Real You
People buy things from people they like, how can they like you if they don’t get the chance to know you. Social media give you a unique opportunity to let your customers know you are a real person with real struggles who works hard just like they do. Show what goes on behind the scenes, the work you put into giving your customers your products and services.
Sprinkle some inspirational quotes in between your posts. Make them meaningful and relatable to your audience. Use images with text on top of them and you can even slip your logo into a corner somewhere. Good inspirational quotes are incredible shareable and if your logo is there it will help with your branding.
Share Other People’s Content
Share content that your audience appreciates; it doesn’t always have to be yours. Your purpose is to build a relationship with your audience not to constantly bombard them with ads for your products and services.
Repurpose Old Content
Do you have old blog content that is still relevant today? Update the post and repurpose it so that new followers can have the chance to see it.
The more your content gets engagement the more eyes get to see it. Not only that but interacting with your audience is an easy way to build brand loyalty and position yourself as an expert in your field.