People`s reliance on socializing networks has opened so many channels that you can use to create global awareness about your brand, products, and services. Some of these social media platforms include Facebook, Twitter, and Instagram. These social platforms play a key role when it comes to online marketing and they can bring tremendous success when used well. However, it can be difficult to manage all these accounts manually. Here are 4 must have tools for social media marketing.
Agorapulse is one of the best online marketing tools around. The tools has a very user friendly dashboard that allows you to switch through your accounts with much ease. It has an editorial calendar that allows you to schedule your posts in advance and also reschedule them over and over. Its social media inbox allows you to track and respond to your social conversations in one place.
Another important tool is PostPlanner. This tool allows you to monitor your content by determining their virality. This makes it easy for you to identify the top performing hashtag or topic in regards to your content. This allows you to come up with beter updates that will maximise your user engagement hence growing your traffic. With PostPlanner, you can make a decision on the best content by using its star rating feature. A five- star rated post will stand a better chance of generating more online user engagement. Here is how to use PostPlanner.
Lithium is another effective tool that will allow your brand to effectively connect with prospects. This tool helps you automate your posting as well as monitor conversations about your brand across different social platforms. One of its key features is that it helps you supervise your content and campaigns in one place. It also allows you to engage your customers in real time. This means that you can be able to provide the information they are looking for almost instantly.
Another useful tool is Buffer. This tool allows you to post your content with much ease. It automatically publishes your posts according to your schedule. It helps you curate your preferred websites and blogs to enable you to share content with your followers. One of its best features, integration with pablo, enables you to create quality images which you can share with your audience. This feature is useful because these images will help you expand your engagement and traffic.
Social media is very vital for your business. These social media marketing tools will help you come up with good content, automate your posting, and help keep you audience engaged. It is good that you put these tools into good use and in order to successfully boost your brand on social platforms.